BMW targets to sell 6,000 vehicles this year

GEORGE TOWN: BMW Group Malaysia is targeting to sell more than 6,000 BMW, MINI, and Motorrad vehicles this year.

Chief executive officer Dr Gerhard Pils said that as of October, BMW had sold 5,611 vehicles from the BMW, MINI and Motorrad range compared with 4,658 sold in the same period of 2011.

Premium service: Pils trying out the BMW X6 after the launch of the showroom. Looking on is Tan

“In the northern region, we are targeting some 800 to 1,000 BMW vehicles over the next two years,” he said after the launch of the Tian Siang Premium BMW 4S dealership in Butterworth.

Pils said there would be two more new BMW 4S in Tebrau, Johor and Puchong, Kuala Lumpur, bringing the total BMW 4S centres in the country to 18 from 16 now.

“We are also targeting to establish showrooms in smaller town such as Miri next year to drive growth,” he added.

Tian Siang managing director Tan Ka Kin said the new BMW 4S facility here would see the extension of Tian Siang capabilities with the BMW Group to offer BMW Premium Selection in the future as well.

“With this new dealership, we are aiming for more than 10% increase in our sales and service capabilities in the coming year,” Tan said.

Occupying a total built-up area of 23,000 sq ft, the dealership is the first in the country to feature the latest standards and specifications set for the BMW group’s dealerships of the future.

The facility has the capacity to display up to eight vehicles with eight service bays that offer comprehensive service and repair as well as houses a customer lounge with BMW’s Isetta Bar, sales discussion rooms and meeting rooms.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide.

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